About

We built this to run our own ecosystem first

Alsalah connects startups and investors across the MENA region. The admin platform on this site is the one our own team uses every day — it exists because we needed it, not because we set out to sell software.

4
Apps sharing one palette and one backend
2
Languages, mirrored end to end
1
Codebase every tenant improves

Built in the region

Arabic is a first-class language here, not a translation layer added after launch.

Used before it was sold

Alsalah's own analysts, program managers and investment team are on this platform daily.

One codebase, many tenants

You get the improvements we make for ourselves, not a frozen fork of an old release.

A conversation, not a licence key

Rollouts are scoped with your team: your stages, your roles, your vocabulary.

How we got here

2023
The spreadsheet gave up
Alsalah's pipeline outgrew the tools it was tracked in, and the first internal admin screens were built to replace them.
2024
Portals for both sides
Startups and investors got their own apps, with a token handoff so nobody signed in twice.
2025
Programs and cohorts
Accelerator workflows — stages, questions, applicant boards, events and check-in — were added for partner programs.
2026
Brand settings, and this page
The palette, logo and navigation became per-tenant settings, which is what made the platform something we could offer to anyone else.

Let us show you the dashboard

A 30-minute walkthrough on your own use case: your pipeline, your cohort stages, your reporting. We will bring a sandbox tenant in your colours.

  • A sandbox tenant in your logo and colours before the call
  • Your own pipeline shape, stages and reporting questions
  • A straight answer on hosting, data residency and price
Prefer email?hello@alsalah.sa